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Google Campaign URL Builder is a powerful tool for tracking your online marketing campaigns. With this tool, you can create unique URLs for each of your campaigns, which will allow you to track traffic, conversions, and other important metrics. In this blog post, we’ll walk you through the process of creating and using a Google Campaign URL Builder.

Step 1: Navigate to the Google Campaign URL Builder

To get started, navigate to the Google Campaign URL Builder page. You can either type “Google Campaign URL Builder” into your search engine or follow this link: https://ga-dev-tools.appspot.com/campaign-url-builder/

Step 2: Fill in the required fields

The Campaign URL Builder has five required fields that you must fill in:

1. Website URL: This is the URL of the page that you want to track. Make sure to include the http:// or https:// at the beginning of the URL.
2. Campaign Source: This is the source of your traffic, such as Google, Facebook, or an email newsletter.
3. Campaign Medium: This is the type of traffic, such as email, CPC, or banner.
4. Campaign Name: This is the name of your campaign, such as “Spring Sale” or “Holiday Promotion.”
5. Campaign Term: This is an optional field that you can use to specify the keywords you are targeting with your campaign.
6. Campaign Content: This is an optional field that you can use to differentiate between ads or content that point to the same URL. This field is often used for A/B testing.

Step 3: Click “Generate URL”

Once you have filled in the required fields, click on the “Generate URL” button. This will generate a unique URL for your campaign that you can use to track traffic and conversions.

Step 4: Use your new URL in your marketing campaign

The final step is to use your new URL in your marketing campaign. You can use this URL in your email marketing campaigns, social media posts, or any other digital marketing efforts. By using this URL, you can track the success of your campaign and make data-driven decisions to improve your marketing strategy.

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Adding your new campaign URL to your Google analytics account

Google Campaign URL Builder is a powerful tool that helps marketers track the performance of their campaigns. With Google Analytics 4 (GA4), you can easily add the Campaign URL Builder to your account and track the results of your campaigns more effectively. In this blog post, we’ll show you how to add the Google Campaign URL Builder to your GA4 account in just a few simple steps.

Step 1: Create a GA4 Property

Before you can add the Campaign URL Builder to your GA4 account, you need to create a new GA4 property. To do this, log in to your Google Analytics account and click on “Create Property.” Then, select “GA4 property” from the dropdown menu.

Step 2: Open the Google Campaign URL Builder

Once you have created a GA4 property, open the Google Campaign URL Builder in a new tab. You can find the Campaign URL Builder at https://ga-dev-tools.appspot.com/campaign-url-builder/.

Step 3: Create a New Campaign URL

Follow the above steps to creating your campaign url.

Step 4: Copy the Campaign URL

Once you have added the UTM parameters to your campaign URL, copy the URL to your clipboard.

Step 5: Add the Campaign URL to Your GA4 Account

Now that you have created and copied your campaign URL, it’s time to add it to your GA4 account. Open your GA4 account and click on “Admin.” Then, click on “Data Streams” and select the data stream that you want to track your campaign in.

Under the data stream settings, click on “Measurement Settings” and then “Campaigns.” In the “Campaigns” section, click on “Create Campaign.” Enter the name of your campaign and paste the campaign URL that you copied in Step 5.

Step 6: Save Your Campaign

Finally, click on “Save” to add your campaign to your GA4 account. Your campaign will now be tracked in Google Analytics, and you can use the data to optimize your marketing strategy and improve the performance of your campaigns.

Conclusion

Adding the Google Campaign URL Builder to your GA4 account is a simple process that can help you track the performance of your marketing campaigns more effectively. By following these seven steps, you can create and add UTM parameters to your campaign URL, and then add your campaign to your GA4 account. With this data, you can make informed decisions to improve the performance of your campaigns and drive more traffic and conversions to your website.

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