TWITTER BRANDED CONTENT POLICY
Here are the current Twitter Branded Content guidelines
While Tweets promoted through Twitter’s advertising services are labeled as “Promoted” and must abide by our Twitter Ads Policies, organic, non-promoted Tweets may also be considered paid product placements, endorsements, or advertisements (‘Paid Partnerships”). Advertisements posted as organic Tweets will require disclosures to viewers indicating the commercial nature of such content. In addition to abiding by the Twitter Rules, users, including creators and brands, that participate in Paid Partnerships are responsible for complying with all applicable laws and regulations.
- Ensure you comply with all applicable laws and regulations, including but not limited to, all advertising laws and FTC regulations including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.
- Be sure to include all applicable disclosures required to indicate the commercial nature of your content (e.g., use #ad to indicate that your content is an advertisement).
The Twitter Rules:
Twitter’s purpose is to serve the public conversation. Violence, harassment and other similar types of behavior discourage people from expressing themselves, and ultimately diminish the value of global public conversation. Our rules are to ensure all people can participate in the public conversation freely and safely.
- Violence: You may not threaten violence against an individual or a group of people. We also prohibit the glorification of violence. Learn more about our violent threat and glorification of violence policies.
- Terrorism/violent extremism: You may not threaten or promote terrorism or violent extremism. Learn more.
- Child sexual exploitation: We have zero tolerance for child sexual exploitation on Twitter. Learn more.
- Abuse/harassment: You may not engage in the targeted harassment of someone, or incite other people to do so. This includes wishing or hoping that someone experiences physical harm. Learn more.
- Hateful conduct: You may not promote violence against, threaten, or harass other people on the basis of race, ethnicity, national origin, caste, sexual orientation, gender, gender identity, religious affiliation, age, disability, or serious disease. Learn more.
- Perpetrators of violent attacks: We will remove any accounts maintained by individual perpetrators of terrorist, violent extremist, or mass violent attacks, and may also remove Tweets disseminating manifestos or other content produced by perpetrators. Learn more.
- Suicide or self-harm: You may not promote or encourage suicide or self-harm. Learn more.
- Sensitive media, including graphic violence and adult content: You may not post media that is excessively gory or share violent or adult content within live video or in profile or header images. Media depicting sexual violence and/or assault is also not permitted. Learn more.
- Illegal or certain regulated goods or services: You may not use our service for any unlawful purpose or in furtherance of illegal activities. This includes selling, buying, or facilitating transactions in illegal goods or services, as well as certain types of regulated goods or services. Learn more.
- Private information: You may not publish or post other people’s private information (such as home phone number and address) without their express authorization and permission. We also prohibit threatening to expose private information or incentivizing others to do so. Learn more.
- Non-consensual nudity: You may not post or share intimate photos or videos of someone that were produced or distributed without their consent. Learn more.
- Platform manipulation and spam: You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter. Learn more.
- Civic Integrity: You may not use Twitter’s services for the purpose of manipulating or interfering in elections or other civic processes. This includes posting or sharing content that may suppress participation or mislead people about when, where, or how to participate in a civic process. Learn more.
- Misleading and Deceptive Identities: You may not impersonate individuals, groups, or organizations to mislead, confuse, or deceive others, nor use a fake identity in a manner that disrupts the experience of others on Twitter. Learn more.
- Synthetic and manipulated media: You may not deceptively share synthetic or manipulated media that are likely to cause harm. In addition, we may label Tweets containing synthetic and manipulated media to help people understand their authenticity and to provide additional context. Learn more.
- Copyright and trademark: You may not violate others’ intellectual property rights, including copyright and trademark. Learn more about our trademark policy and copyright policy.
Enforcement and Appeals
- Learn more about our approach to enforcement, including potential consequences for violating these rules or attempting to circumvent enforcement, as well as how to appeal.
Third-party advertising in video content
- You may not submit, post, or display any video content on or through our services that includes third-party advertising, such as pre-roll video ads or sponsorship graphics, without our prior consent.
- Note: we may need to change these rules from time to time in order to support our goal of promoting a healthy public conversation. The most current version is always available at https://twitter.com/rules.
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